Atlassian Confluence How To

Boost Sales with Product Knowledge Training in Confluence

Salespeople must be fluent when it comes to the products they sell to confidently speak about what they offer. Customers tend to purchase products and services from companies whose representatives can demonstrate in depth knowledge of their product features and benefits.

When the salesperson you address fails to speak about products and services you are interested in as solutions to your needs, you are more likely to choose another service provider or ask someone who will understand your business challenges. This way poor product knowledge may result in loss of customers and reputation. So, if a company doesn’t pay attention to team product knowledge training, there’s a good chance that neglect will cost it customer loyalty and success of new product and service launches.

Product knowledge training can help organizations boost the overall performance of their sales team. However, creating a successful knowledge training is a challenging task. It is essential to provide your team with the tools they need to successfully sell the full suite of services.

How can Confluence help?

It is always a good idea to use solutions your team is already familiar with not to make the training process too tedious and work-consuming. Just imagine that you need to pull employees from their daily responsibilities to teach them how to use a new learning management system (LMS).

If your team is already using Confluence for team collaboration, you will definitely enjoy a smooth process of teaching your sales professionals with the help of Courses and Quizzes – LMS for Confluence. This useful Confluence app helps teams all over the world create courses to deliver top-notch online training right in Confluence.

Provide product knowledge training in bite-sized, digestible modules

To ensure that your sales team retains product knowledge, you can break down the content of the course into manageable chunks. You can easily divide all the information about the product into modules building sales knowledge logically, so your salespeople can consume easy-to-digest information that fits in their normal workflow.

When it comes to product knowledge training, you can provide course participants with the product overview, your value proposition, the competition and how you win.

Since the modules are brief, the information is more likely to be utilized, retained and applied. This way you can familiarize your sales team with client needs, improve objection handling, and motivate them with the most interesting success stories.

Engage sales team through diverse training content

To educate employees on your goods, you can create product videos that explain and visually exhibit product benefits demonstrating how customers solve their problems with the help of the product.

To help course participants capture information on the fly, you can add engaging quizzes to the course.

A perfectly designed interactive training course with videos, tutorials and quizzes that encourages your team to learn more about your product can act as a catalyst in improving sales success.

Build an easy-to-use knowledge base

To quench the thirst for knowledge of your employees, you can create multiple courses on various topics. However, when it comes to organizing training content, you need to efficiently structure all existing courses to help your users easily find what they are looking for without getting sidetracked. 

All team members can swiftly enter the knowledge base on a regular basis with the help of Courses and Quizzes – LMS for Confluence because it adds the Learning tab to the header menu of Confluence.

This way everyone can self-enroll to a new course they liked choosing the required topic or find content later on using the Learning catalog.

Collaborate on training materials with your team

Confluence allows people to collaborate on content. This also applies to courses because course administrators can easily discuss its structure or materials they want to include.

They can rapidly point out if the course lacks some content and discuss the updates of the outdated content right in the comments of a course administration page.

Track progress to understand if training really works

It is important to make sure that course participants have digested the material and arranged it. Course administrators can track the progress of all the people involved into the course.

Checking the results, they can offer additional training to the people who have some pitfalls during education.

Create fluent product knowledge product training

Product knowledge is one of the major sales skills, which is crucial if you want to improve sales performance. To set yourself up for sales success, it’s important to make sure that your sales professionals can easily convert prospects into customers and provide them with impeccable client service.

Salespeople are snowed under with endless documentation, product spec sheets, brochures, YouTube videos, and more. It is essential to provide them with the information they really need to be able to sell. And here comes well-structured and well-thought-out product knowledge training.

Try Courses and Quizzes – LMS for Confluence free and create your first course to provide your team with consistent sales training.

You can check the sample training courses and try them either as a participant or as an administrator. You can also use our demo site to try out this app and discover its features with no need to install it.

If you have any questions, feel free to comment on this blog post or you can just drop an e-mail at